Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
After the pandemic increased time spent indoors,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free streaming provides content at OTT Streaming no cost in exchange for watching ads.
Users can watch movies and shows without financial burden.
FAST services are becoming more popular.
It balances cost savings and profitability.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.